2014 10 06

SAS launches new editorial concept

SAS is launching a new editorial concept called "Scandinavian Traveler". The new brand is being rolled out in November and consists of a new onboard magazine which will replace "Scanorama", website, web TV, social media content, and newsletters. It will provide broader content that builds on the varied interests of SAS passengers.

"Every day 80,000 people travel with us and we want to offer them high-quality content that inspires and informs through the channels that are most suitable before, during and after their trip," said Rūta Jucienė, SAS General Manager Baltic States.

Well-produced content is becoming increasingly important. Therefore SAS is adopting an ambitious new concept of "Scandinavian Traveler" which will focus on content in its own channels with the aim of creating reading material and movies that reach a wide audience.

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